Within a humanitarian campaign of B92 Fund, entitled “Battle for Babies”, NBG Company donated an incubator to the Institute of Obstetrics and Gynecology of the Clinical Center at Višegradska Street on 8th March, 2012.
“The fact that every fifth newborn needs incubator at the very beginning of his/her life clearly shows that Serbian maternity hospitals have to be provided much needed help in getting new incubators. On the other hand, hospitals themselves cannot solve the problem on their own. It is our joint concern. Accordingly, it is of utmost importance that all of us jointly take respective shares of responsibility and provide for the care to vulnerable premature newborns”, said Silvana Tričković, the Director of NBG Leasing.
Babies born before the 37th week of gestation are considered premature. They do not have well-developed internal organs and cannot function outside the womb. Incubators help them sustain their further development. In the first days of their lifes, these apparatuses regulate body temperature and outside humidity. At the same time, acting as a kind of insulation, they protect babies from possible infections. The campaign of B92 Fund “Battle for Babies” won a Gold medal for the best socially responsible action in 2011.